Prestige Properties
Prestige Properties is a luxury real estate brokerage specializing in properties above $2M. Their previous website looked like every other real estate site — generic MLS feeds with no personality. We built a platform that presents each property as a story, not just a listing.
Services Provided
- Property Listings
- Virtual Tours
- IDX Integration
What We Set Out to Achieve
Premium Property Presentation
Transform standard property listings into cinematic, story-driven presentations that justify premium price points.
Intelligent Search
Build an advanced search system with lifestyle-based filters (waterfront, golf community, equestrian) beyond standard bedroom/bathroom counts.
Agent Empowerment
Give agents tools to create and customize their own property microsites and personal branding pages.
Obstacles We Overcame
IDX/MLS Integration
Pulling real-time data from multiple MLS systems while maintaining the premium design aesthetic — standard IDX feeds look generic by default.
Map-Heavy Experience
Building an interactive map experience with neighborhood data, school ratings, and lifestyle amenities without overwhelming the user.
Lead Attribution
Tracking which properties, search paths, and content pieces drive the highest-value leads for ROI optimization.
How We Solved It
We built a custom IDX integration that transforms raw MLS data into beautifully designed property pages. Each listing features cinematic hero imagery, neighborhood storytelling, and interactive floor plans. The search experience uses lifestyle tags alongside traditional filters, and a mortgage calculator is contextually embedded in every listing.
Expertise Delivered
UI/UX Design
Designed cinematic property presentation templates that transform standard MLS listings into story-driven, premium showcases worthy of luxury real estate.
Platform Development
Built a custom real estate platform with advanced search, lifestyle-based filtering, interactive maps, and contextual mortgage calculators.
IDX/MLS Integration
Developed custom middleware to pull real-time data from multiple MLS systems, transforming raw feeds into beautifully designed, SEO-optimized property pages.
Interactive Map Experience
Built an interactive neighborhood explorer with school ratings, lifestyle amenities, commute times, and market data overlays.
Agent Branding Tools
Created a self-service agent portal for building personalized microsites and branded property presentations, adopted by 92% of the brokerage.
The Impact We Delivered
Lead Quality
Qualified lead volume increased by 195%, with average lead-to-close time reduced by 3 weeks.
Agent Adoption
92% of agents actively use the personal branding tools, creating a consistent yet personalized experience across the brokerage.
Market Position
Prestige Properties is now recognized as having the best digital presence in their market, winning multiple real estate marketing awards.
"Our listings finally look as premium as the properties themselves. Clients comment on the website before they even see the house."
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