Oak & Steel Architects
Oak & Steel is an award-winning architecture firm known for blending organic materials with modern design. Their website needed to showcase their portfolio with the same level of craftsmanship they bring to their buildings — with interactive 3D walkthroughs that let potential clients experience spaces before they're built.
Services Provided
- Portfolio
- 3D Integration
- CMS
What We Set Out to Achieve
Immersive Portfolio Showcase
Allow visitors to explore completed and in-progress projects through interactive 3D walkthroughs, not just static photography.
Lead Generation
Convert website visitors into qualified leads through strategic CTAs and a streamlined project inquiry process.
Content Management
Empower the team to add new projects, blog posts, and press mentions without developer involvement.
Obstacles We Overcame
3D Performance Optimization
Loading complex architectural 3D models in the browser while maintaining smooth 60fps interaction across devices.
Visual Storytelling
Presenting architecture projects in a way that communicates both the technical achievement and the emotional experience of the space.
SEO for Niche Industry
Competing for high-value search terms in the architecture space while maintaining a visually-rich, JavaScript-heavy experience.
How We Solved It
We built a custom 3D viewer using Three.js with progressive loading — low-poly models load instantly, then seamlessly upgrade to high-detail versions. Each project page tells a story: from concept sketches through construction to the finished space. The CMS was built on a headless architecture for maximum flexibility.
Before & After
Visual Showcase
Expertise Delivered
3D Interactive Development
Built a custom Three.js-based 3D viewer with progressive model loading. Low-poly previews upgrade seamlessly to high-detail walkthroughs at 60fps.
UI/UX Design
Designed a portfolio-focused interface that balances visual impact with usability, featuring project timelines, before/after comparisons, and immersive galleries.
Frontend Development
Developed a performant, SEO-optimized React application with server-side rendering to compete for high-value architecture search terms.
Headless CMS Integration
Implemented a headless CMS that empowers the team to publish new projects, blog posts, and press mentions without developer involvement.
SEO Strategy
Developed a technical SEO strategy including structured data, optimized meta tags, and content architecture to rank for competitive architecture keywords.
The Impact We Delivered
Qualified Leads
Monthly qualified inquiries increased by 280%, with an average project value 40% higher than leads from other channels.
Industry Recognition
The website won an Awwwards Site of the Day and was featured in Dezeen's annual digital design roundup.
Content Velocity
The team now publishes new project case studies within hours instead of weeks, keeping the portfolio consistently fresh.
"Our buildings tell stories. Now our website does too. The 3D walkthroughs have become our most powerful sales tool."
Looka Restaurant
Fine DiningReady to Create Something Extraordinary?
Let's discuss how we can bring your vision to life with the same level of craft and dedication.
Start Your Project